Kate CollinsonIs your store really prepared for GA4? 3 things to check before July.Spotted this fear-inducing countdown?May 9, 2023May 9, 2023
Kate Collinson3 ways to use GA4 to help your eCommerce store growSo you’re setup on GA4. But are you using it? If you’re not, here are 3 ways you can start gaining insights to boost your revenue.Jan 25, 2023Jan 25, 2023
Kate CollinsonUniversal Analytics is shutting down — here’s what you need to be doing right nowThis is not a drill. Last Friday, Google emailed us all with a reminder that Universal Analytics (‘UA’) will be sunsetting on 1 July 2023…Nov 14, 2022Nov 14, 2022
Kate Collinson4 Reasons You Should Be Moving To Google Analytics 4 NowGoogle released their latest version of Google Analytics in October 2020 and called it GA4. None of us took much notice — we don’t have…Sep 5, 20221Sep 5, 20221
Kate CollinsonThe 7 Most Important New Features Announced At Shopify EditionsShopify Editions went live last week, announcing a host of new and coming soon features along with a super high-tech animated…Jun 27, 2022Jun 27, 2022
Kate Collinson5 Common Questions about GA4 and your eCommerce storeI asked a few clients and colleagues what their top questions on GA4 were and I’m here to answer them for you, in a short read.Jun 21, 2022Jun 21, 2022
Kate CollinsonGoogle Analytics 4: How to setup on Shopify (the right way)Lately it seems digital marketers can’t catch a break — now Google has recently announced that they will be sunsetting Universal Analytics…Mar 23, 2022Mar 23, 2022