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Kate Conrick

Kate Conrick

A case for actual user personas and scenarios for user stories in agile — Part 2: Why personas and…

When we’re working on complex products and services that need to work for different types of users, sometimes we need to find ways to…

6 min readMay 30, 2024

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A case for actual user personas and scenarios for user stories in agile — Part 2: Why personas and…

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Kate Conrick

A case for actual user personas and scenarios for user stories in agile — Part 1: “as a user”

For many of us, we’re working in agile environments, where there is usually already an established understanding of the “user story” as…

6 min readMay 30, 2024

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A case for actual user personas and scenarios for user stories in agile — Part 1: “as a user”

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Kate Conrick
in
Bootcamp

What is service design?

The basic breakdown of service design and service blueprints for the people who have been wondering what this weird new thing they keep…

6 min readMar 12, 2024

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What is service design?

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Kate Conrick
in
Bootcamp

Mapping the backbone of your

This is a step-by-step guide to mapping the Stages and Activities that make up your service, and creating a Service Backbone that gives a…

3 min readMar 8, 2024

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Mapping the backbone of your

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Kate Conrick
in
Bootcamp

Introducing service backbones

While the service blueprint remains an incredibly powerful tool for understanding everything that’s going into a service and how it all…

10 min readMar 8, 2024

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The image shows some basic activities with two different paths through them. Path 1 is titled the happy path, and shows a user moving normally through the activities. Path 2 is titled the magic template journey, and shows a user taking shortcuts through the activities by using templates they save.

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Kate Conrick
in
UX Collective

The designer conundrum: state of career tracks in our industry

It’s a pretty classic conundrum — a technical expert is promoted until they’re a junior level manager, and suddenly finds themselves out…

6 min readJun 15, 2020

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Craft leadership (eg. designer, senior designer, lead designer) vs people leadership (eg. design team lead, design manager)

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Kate Conrick
in
UX Collective

What’s the difference between user centred design and design thinking?

I get asked this question all the time — and often by experienced designers who have picked up the processes and mindset, without ever…

9 min readJun 15, 2020

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Decorative photo of a hand holding a post it note with a question mark

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Kate Conrick
in
UX Collective

A breakdown of UX research types

What’s the difference between generative and evaluative research? Qualitative and quantitative? There are different types of user research…

4 min readJun 11, 2020

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A breakdown of UX research types

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Kate Conrick
in
UX Collective

Different ways to identify user segments — roles, demographics, need states and personas.

Users are at the core of UX research and design, and there are many ways to identify or group them.

8 min readJun 11, 2020

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Decorative image of several different faceless avatars showing different demographics

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Kate Conrick

The state of UX design and research roles in 2019 — part 3: a new definition of design and…

This article picks up where we left off in part 1: the past and part 2: the current context. Read those first to understand more about how…

7 min readAug 1, 2019

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The state of UX design and research roles in 2019 — part 3: a new definition of design and…

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Kate Conrick

Kate Conrick

A Service Designer working to make government a little bit better in Australia. Practicing artist and ceramicist.

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