I wholeheartedly agree with this article.
I’ve spent a ironic amount of time trying to streamline the amount of time it takes me to explain what Design Thinking is...
I also agree that the buzz words are muddying the water. Quite often when you get to the bottom of a buzzword loaded sentence, you realise that someone has been describing something that you already do, you just hadn’t given it a fancy title.
That said. The basic premise of Design Thinking has huge value. And I’ve recently learnt a lot of approaches and techniques that have had huge benefit to the path a project takes.
There’s my 2 pence.