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Kate Ho

Kate Ho

All about User Experience. Designs mobile apps. Builds kids games. Love geeking with the arts. Currently Senior Product Manager @FreeAgent

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Kate Ho
May 25

ProductCamp Scotland —10th June 2017

Interested in Product Management? Come join in — sign up here.

What is it and who is it for?

ProductCamp is a user-driven “unconference” that brings together anyone interested in product…

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Go to the profile of Kate Ho
Kate Ho
Jul 22, 2016

Jobs to be done: Situations, Triggers, Actions and Progress

Recently, I’ve been learning more about the Jobs to be Done framework. The idea is that people have particular jobs that they need to complete, and depending on the situation, they might ‘hire’ different things to do that job.

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Kate Ho
Mar 8, 2016
What are the similarities and differences between this and Pirate Metrics (AARRR).
Rachel Kroft
73

I’m working this out at the moment. AARRR is definitely more acquisition focused, whereas HEART seems more focused on the product itself, and the UX of it. Compare, for instance, the top part of AARRR, which allows you to think about marketing, messaging, SEO/Visibility. And the Task Completion aspect of HEART, which encourages you to think about…

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