Starting A STEM YouTube Channel: The Why, The When and The How

I can’t lie. One of the reasons I was so excited to start a YouTube channel about the tech world was to have the thrill of adding ‘Co-founder of…’ to my Instagram bio. Yes that does bring me joy and no I’m not ashamed of it. I’m excited by the idea myself and my ‘Co-founder’ have had and I’m proud to be doing my bit to improve this whirlwind industry we’re in.

I believe all good ideas stem (excuse the pun…) from sushi and wine, and this occasion was no different. Digital marketing guru, Jenny Dean and I were eating spicy tuna rolls and nervously laughing about being the only woman in a meeting at work that day; yet again. Our technological backgrounds are somewhat unorthodox and force us to link arms with our pal Imposter Syndrome most days. But why? We have our moments of brilliance, we work hard, we value our teammates and we are constantly looking for ways to better ourselves. So why am I hearing ‘thanks for coming gents’ at the end of most meetings I attend? This is my pet peeve (putting it lightly…) about the technology industry, but the problem is bigger than that.

We want the mind-blowing technological advancements looming on the horizon to be built and created by people from all walks of life.

We want to see more students getting the support they need to succeed in STEM. We want more students to be excited about the possibilities that are open to them that they might not be aware of. We want the mind-blowing technological advancements looming on the horizon to be built and created by people from all walks of life. This starts with education, transparency and reaching out to young people in a way that grabs their attention and fills them with confidence.

The conversation snowballed and by the time we’d stuffed 24 pieces of sushi into our mouths (extreme, but again, no shame) we had produced a long list of ideas for our new web series. We got to work. We researched existing channels, podcasts and social media accounts. We explored various shooting styles and techniques. We honed in on who our core audience would be; what media they consume, how long they consume it for, what they hate, what they love to hate. We did our best to cover every angle and gathered some vital research. What we now needed was to grill some target audience members face-to-face, over prosecco and cookies. And that’s what we did.

Stayed tuned for the next instalment on our journey, running a focus group at Google.