Kate LambinAscent PublicationWhat is a Creative’s Most Valuable Skill?In my last blog post, I ended with a teaser that in this next post, we’d be exploring the skill our Creative Lead finds most key to his…Aug 23, 2016Aug 23, 2016
Kate LambinAscent PublicationListening, StrategicallyIn branding, advertising, and marketing it might be assumed that he who has the loudest voice, wins the most consumers. As the Greek…Aug 2, 2016Aug 2, 2016
Kate LambA ROSE BY ANY OTHER NAME“What’s in a name?” When Juliet, in Shakespeare’s “Romeo and Juliet”, originally spoke these words, Shakespeare was making the argument…Jul 8, 2016Jul 8, 2016
Kate LambHow Important is Brand Messaging to a Startup?At my agency, FL+G, we often consult with startups. One of the first things we talk about with these new companies is the need for strong…Jul 7, 2016Jul 7, 2016