Katelyn Bourgoin – Medium

Katelyn Bourgoin

Katelyn Bourgoin

Why Marketers Must Fight for Buy-in to Talk to Customers

“Whoever gets closer to the customer wins.” ~ Bernadette Jiwa (best-selling author, brilliant marketer, and all-round smart cookie)

Nov 6, 2019

Why Marketers Must Fight for Buy-in to Talk to Customers

Nov 6, 2019

Katelyn Bourgoin

How crafty marketers use buying triggers to outsmart their competition

Understanding their customers’ buying triggers is a massive competitive advantage, yet many marketers are missing out.

Aug 29, 2019

How crafty marketers use buying triggers to outsmart their competition

Aug 29, 2019

Katelyn Bourgoin

Liquor and Guessing: A Time-Honoured Marketing Tradition (That Customers Hate)

You wanna hear something strange?

Jul 10, 2019

Liquor and Guessing: A Time-Honoured Marketing Tradition (That Customers Hate)

Jul 10, 2019

Katelyn Bourgoin

The Most Powerful Growth Hack Of 2019 “Isn’t Sexy”

Every marketer or product manager worth their salt is looking for ways to do more with less.

Oct 3, 2018

The Most Powerful Growth Hack Of 2019 “Isn’t Sexy”

Oct 3, 2018

Katelyn Bourgoin

4 Surprising Lessons Learned From My First Viral Tweet

August 19th was pretty much like any other Sunday…

Aug 29, 2018

4 Surprising Lessons Learned From My First Viral Tweet

Aug 29, 2018

Katelyn Bourgoin

Struggling to Grow Your Startup? It’s Time to Start Trust Hacking

How the world’s tech titans really hack growth

Feb 9, 2018

Struggling to Grow Your Startup? It’s Time to Start Trust Hacking

Feb 9, 2018

Katelyn Bourgoin

This is why so many founders have anxiety (and no one is talking about it)

Aug 27, 2017

This is why so many founders have anxiety (and no one is talking about it)

Aug 27, 2017

Katelyn Bourgoin

6 new (to me) marketing automation tools you’ll love

May 11, 2017

6 new (to me) marketing automation tools you’ll love

May 11, 2017

Katelyn Bourgoin

I killed my startup… and then some crazy shit happened

Apr 24, 2017

I killed my startup… and then some crazy shit happened

Apr 24, 2017

Katelyn Bourgoin

8 must-haves for my next business

Apr 24, 2017

8 must-haves for my next business

Apr 24, 2017

Katelyn Bourgoin

Katelyn Bourgoin

4X founder turned growth geek. I help product teams figure out who their best customers are and what triggers them to buy // www.customercamp.co 👓

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams