Understanding colour
Colour is perception. Our eyes see something for example the sky, and data sent from our eyes to our brains tells us it’s a certain colour (blue). Objects reflect light in different combinations of wavelengths. Our brains pick up on those wavelength combinations and translate them into what we understand as colours.
The Colour wheel
The colour wheel consists of 3 primary colours -red, yellow, blue- Three secondary colors these colours are created when primary colours are mixed, by mixing you get the products -green, orange, purple also on the colour wheel there is six tertiary colours these are colours made from mixing primary and secondary colours and you get end products such as- blue-green or red-violet.
Colour schemes
Complementary colours- These colours are opposites on the color wheel for example red and green.Because there’s a sharp contrast between the two colours, they can really make imagery pop. using a complementary colour scheme in your business marketing offers sharp contrast and clear differentiation between images.
Analogous colours- Analogous colors sit next to one another on the color wheel for example — red, orange and yellow. When creating an analogous colour scheme, one colour will dominate, one will support and another will be an accent.
Triadic colours- Triadic colours are evenly spaced around the colour wheel and tend to be very bright and dynamic.Using a triadic color scheme in your marketing creates visual contrast and harmony simultaneously.