Kateryna OdarchenkoTaylor Swift’s Endorsement: A New Force in Politics?Taylor Swift’s endorsement of Kamala Harris has sent ripples across the political landscape, showcasing the power of influencers in modern…Sep 12Sep 12
Kateryna OdarchenkoTrump-Harris Debate: Key Messages and Campaign Strategy in ActionThe recent debate between Donald Trump and Kamala Harris gave us a clear look into the messaging strategies that both candidates are…Sep 11Sep 11
Kateryna OdarchenkoThe Power of Arm Language in Political Speeches: A Consultant’s InsightIn the world of politics, every word, pause, and gesture matters. While much attention is given to the rhetoric of a politician’s speech…Sep 8Sep 8
Kateryna OdarchenkoAnalysis of Kamala Harris’s Speech at the Democratic ConventionKamala Harris delivered a powerful speech at the Democratic Convention, setting a clear and compelling agenda for the upcoming election…Aug 26Aug 26
Kateryna OdarchenkoThe 2024 National Democratic Convention: A Strategic Showcase of Party Unity and VisionThe 2024 National Democratic Convention, held at Chicago’s United Center from August 19–22, was a pivotal event that underscored the…Aug 22Aug 22
Kateryna OdarchenkoAnalyzing the Archetypes at the 2024 National Democratic ConventionIn our earlier discussion, we explored the archetypes of speakers at the Republican National Convention, revealing the narratives and…Aug 22Aug 22
Kateryna OdarchenkoAnalyzing Kamala Harris’s TikTok Strategy for Engaging Millennials and Gen ZGood afternoon, my name is Katerina Odarchenko, and we work with SAC Group on strategy for candidates. Today, we will analyze the TikTok…Jul 26Jul 26
Kateryna OdarchenkoAnalysis of Political Ads: Archetypes and Strategies — HarrisIn this political ad, we see several key elements that are commonly used in such campaigns. Firstly, we observe a pretty negative, radical…Jul 26Jul 26
Kateryna OdarchenkoThe 2024 Election: Strategies and Tactics of Republicans and DemocratsJul 26Jul 26