Kate SarkAvatar: The Way of Water — social media marketing strategy to drive success at the box office and…It’s been over a decade in the making, and the time is almost here — Avatar: The Way of Water hits theaters Dec. 16. The sequel to the…Dec 9, 2022Dec 9, 2022
Kate SarkBeyond Meat & Carrie Underwood: an influencer-marketing match for the agesWith the ever-increasing popularity of social media, marketers and communication professionals are continuously looking for new ways to…Nov 18, 2022Nov 18, 2022
Kate SarkThe dangerous side of social mediaAccording to Tristan Harris, Former Design Ethicist for Google, “If you’re not paying for the product, then you are the product.” So, what…Nov 6, 2022Nov 6, 2022
Kate SarkWhen it comes to social marketing, bigger isn’t always better.Would you rather be a small fish in a big pond, or a big fish in a small pond? If you’re a targeted business hoping to get your product in…Sep 16, 2022Sep 16, 2022
Kate SarkAOL Instant Messenger: where online chatting became coolFor those old enough to remember, nothing beat the thrill and anticipation of listening to the dial-up internet tone as your computer…Aug 28, 20221Aug 28, 20221