Kat GebertThe Secret to Brand Growth? Mental and Physical AvailabilityWelcome to the final blog post in our five-part series. We set out as marketing mythbusters, taking a scientific approach to marketing in…Oct 15, 2015Oct 15, 2015
Kat GebertAdvertising for the Long TermWe’re in the home stretch of our five-part series, exploring a variety of common marketing myths. Along the way, we’ve compared small and…Oct 6, 2015Oct 6, 2015
Kat GebertBe Distinctive, Not DifferentA few weeks ago, we set out to bust a number of marketing myths. We’re now on the third of our five-part series, using hard science to set…Sep 30, 2015Sep 30, 2015
Kat GebertWhy Mass Marketing Wins Over Targeted EffortsWe’ve described marketing as a creative discipline with standards that need to be systemized. However, understanding that a brand is most…Sep 18, 2015Sep 18, 2015
Kat GebertSmall vs. Large Brands: How to Become a Market LeaderAt Percolate, our vision is to create technology that builds the world’s best brands. To achieve this, we are building The System of Record…Sep 10, 2015Sep 10, 2015