Katharina OsterholtSmall Companies and CSR: Too Small to Care?CSR in large companies differs from CSR in small companies (Spence, Rutherfoord, 2003; Jenkins, 2004). Therefore it is important to discuss…Oct 28, 2019Oct 28, 2019
Katharina OsterholtFashion and CSR: Discussing CSR PotentialA general problem of the fashion industry and its sustainability is the trend towards cheap fashion, fast-fashion and the waste issues…Oct 27, 2019Oct 27, 2019
Katharina OsterholtWhy Selectiveness Protects and Builds Individuality and Integrity in Influencer MarketingWe have seen a rise of cooperations between influencers and brands during the past months and years. Both sides see the benefit such…Oct 25, 2019Oct 25, 2019
Katharina OsterholtThe Art of Being RelevantCreating relevance is vital to any marketing and communications strategy since it is connected to being important to the target group, to…Oct 25, 2019Oct 25, 2019