Katharine OpieCustomer Service + Marketing = RetentionCustomer service and marketing are the new power couple of 2018.Feb 5, 2018Feb 5, 2018
Katharine OpieThe GDPR & The Fines — There is really no need to panicThere has been a lot of hype surrounding the GDPR and the huge rise in administrative fines imposed for data breaches or blatant disregard…Jan 25, 2018Jan 25, 2018
Katharine OpieSales & Marketing — Is there such a things as functional conflict?It seems an odd term to use, but there is such a thing as functional conflict, and believe it or not there is an argument for it between…Jan 2, 2018Jan 2, 2018
Katharine OpieHow Aligned Should Your Sales & Marketing Be?Way back in 2006, 11 whole years ago! Kotler, one of the worlds most renowned academics in the marketing field got together with Rackham…Dec 21, 2017Dec 21, 2017
Katharine Opie2 Quick Reasons Sales should be in Marketing MeetingsKotler first coined the idea that sales and marketing fight like Montagues and Capulets, and this has long resonated across many companies…Nov 15, 2017Nov 15, 2017