The Future of SEO

Personalization

Katharine Ruoxi
Sep 4, 2018 · 3 min read

The purpose of search result ranking is to help customers find what they need. So still, the user experience of a website or a webpage will be significant.

With the development of big data, a search engine will be able to personalize rank result. So for SEO specialists, it’s important to understand the target customers. Basically, as an SEO professional, you would need to work closer to the content team; and product managers need to consider SEO. And more and more companies are applying to personalization tools, which will work together with the…

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