Katherine BrittonLost and FoundTwo women sit closely on a loveseat in the living room of a cozy, dimly lit apartment. They speak quietly looking deeply into each other’s…Dec 14, 2015Dec 14, 2015
Katherine BrittonDo’s and Don’ts for Visual StorytellingVisuals are what holds brand storytelling together. Visuals are what make us stop scrolling and take the time to see what the images are…Nov 30, 2015Nov 30, 2015
Katherine BrittonAs Told By a MillennialMillennials are different from every generation before us in many ways. I think a lot of that has to do with the internet and technology…Nov 9, 2015Nov 9, 2015
Katherine BrittonCommon Themes in Ad StoriesIt is overwhelmingly apparent that advertising has evolved to where the majority of the compelling ads we see today tell some sort of…Nov 2, 2015Nov 2, 2015
Katherine BrittonTelling Shareable StoriesThe ASPCA or The American Society for the Prevention of Cruelty to Animals was the first humane society to be established in North America…Oct 26, 2015Oct 26, 2015
Katherine BrittonSuper Bowl StoriesI think Super Bowl Ads are some of the most effect in telling stories because they are meant to entertain and sell a product at a time when…Sep 21, 2015Sep 21, 2015
Katherine BrittonBrand Storytelling. Fact or Fiction?When we consider Brand Storytelling, is it really all that important if the story is true or not? I think most of us in this day and age…Sep 14, 2015Sep 14, 2015
Katherine BrittonStorytelling: Bedtime Tales to Marketing ToolsWhen we say the word “storytelling” the first thing we normally think of doesn’t involve strengthening a brand or trying to sell something…Sep 9, 2015Sep 9, 2015
Katherine BrittonHumans Loving Animals: How the ASPCA Uses its Brand Personality to Save LivesThe ASPCA (American Society for the Prevention of Cruelty to Animals) is a well-known organization who has been established as a leader in…Aug 31, 2015Aug 31, 2015