Kat BrownLow-Hanging Fruit: Engaging Chinese Consumers in the UKThe following write-up summarises a discussion held at TONG’s monthly breakfast briefing in June. We welcomed a number of retail brands to…Jul 12, 2019Jul 12, 2019
Kat BrownChina Breakfast BriefingsAt TONG, we run a series of monthly China Breakfast Briefings in London surrounding a particular industry or topic in Chinese retail that…Jun 10, 2019Jun 10, 2019
Kat BrownAspirational & Affordable: China’s ‘Lipstick Effect’In an industry as competitive as China’s cosmetics market, one product sticks out above all others; lipstick. Despite China’s economic…May 23, 2019May 23, 2019
Kat BrownCapturing the male beauty market in ChinaIn a market as saturated and competitive as the Chinese beauty industry, one demographic appears to be outperforming all others; the male…Apr 8, 2019Apr 8, 2019
Kat BrownThe natural beauty market taking shape in ChinaIn parallel with a wider shift in consumer demand for ethical products, the green and natural cosmetics market is on the rise in China…Feb 15, 2019Feb 15, 2019
Kat BrowninTONG Digital: your guide to ChinaTONG: New Year, New BrandOur newly crafted website and logo rebrand reflects our story as we approach our fifth year as an agency. From working with Polleni on…Feb 13, 2019Feb 13, 2019
Kat BrownVeganism in China: Changing Diets and What This Means for BrandsHistoryFeb 6, 2019Feb 6, 2019
Kat BrownVeganism in China: Changing Diets and What This Means for BrandsHistoryJan 30, 2019Jan 30, 2019
Kat BrownYear of the Pig forecastFebruary 5th 2019 marks the beginning of the Chinese New Year of the Earth Pig 2019, the twelfth and last animal in the Chinese zodiac.Jan 11, 2019Jan 11, 2019
Kat BrownHow will changes to China’s ecommerce laws impact luxury brands?In under a decade China has become the largest global ecommerce market and China’s central policy makers haven’t been able to keep up.Jan 11, 2019Jan 11, 2019
