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Black Friday and Cyber Monday this year will be different. The pandemic has altered what and how people buy; most retailers have seen increases in digital selling. And with an uncertain holiday season ahead, retailers will need to lean in to digital and omni capabilities more than ever. Research from Cardify found that even though holiday spending is likely to be sluggish this year, the majority of spend will happen on Black Friday. That means brands have a huge opportunity to capture the energy — and dollars — flying around on Black Friday.

In a recent webinar, experts from Amplience, NewStore, Elastic Path, and Myplanet shared their predictions, ideas, and tips for a successful Black Friday 2020. In this blog post, we’ve distilled the key strategic tactics every brand needs to keep in mind as they prep for Black Friday. …

Katherine Jones

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