Thank you, Keith, for sharing your insightful paper on crowd behavior. I am particularly interested in your topic since I am the mother of Dylan Yount, the man whose suicide baiting you referenced from Dixon and Mahendran, 2012 (Social Psychology Matters, 2nd edition). The more research I complete, the more I question whether the disinhibited behavior of agressive crowds is actually so “rare.” Since Dylan’s brutal 2–16–10 death, for instance, we have discovered 29 other episodes of suicide baiting in just this decade so far (2010–2019). These documented episodes are listed under “Notes” at “Suicide Baiting Prevention” on Facebook and are arranged by decades. Since many newspapers do not report suicides, at all (unless the suicide victim is famous or the case very unusual) it is hard to know how many suicide baitings actually do occur. Certainly, the ubiquitity of the cell phone has been a game changer in documenting such savagery. This documentation, currently also key to launching all police reform in the United States, sheds new light on Leon Mann’s research (the baiting crowd, 1981). I am hopeful that psychologists will eventually partner up with police to help them UNDERSTAND crowd behavior and determine ways to MANAGE these disgraceful scenes, a collaboration that could save many lives and much trauma. While I am not a psychologist, I believe I am also “doing my part” by pressing litigation against the San Francisco police. Until there are consequences for this aberrant behavior, more cases like Dylan’s will continue to happen. As it is, the people yelling “Jump!” at my son did so with impunity, and “Yount v. City and County of San Francisco” has filed (10–1–15) to be heard in the California Supreme Court. While we wait to learn if we are “granted” a hearing, I look forward to any further work you might write about this topic. My work at SBP to raise awareness and lobby for better police training and my lawsuit to keep this tragedy from happening to anyone else, are both my way of honoring the memory of my son Dylan Yount. No one should die the way he did. Ever.