Automotive social selling is finally showing up on retailers’ radar. It’s been a long road to this moment in time. In the beginning, the assumption was that social media was a fad. When that notion didn’t materialize, the next stance was denying employees’ access to social media. Now that certain…

The pandemic gave rise to changes in consumer car shopping habits and many of those preferences will be with us for the foreseeable future. Switching between various sales channels, the consumer expects a seamless integration across touch points and through multiple devices. It’s a new challenge for auto retailers to…

It’s human nature to seek pleasure and avoid pain. Change disrupts both. However, when the customer behaves differently and their needs change, NOT changing means inevitable extinction. …

Car sales professionals all over the country have realized their customers already have a lot of the facts in hand before they reach out to a salesperson. They’ve done their research and they’re prepared to buy. Their last step is to figure out who to buy from. …

Social media has become a large part of auto retailers’ marketing strategy, but the one thing that seems to be an obstacle to success is finding the right mix of automotive social media content ideas. It’s tricky: You want to convey the right tone, and also want to attract more…

Automotive online reputation management is a cornerstone to dealership profitability. But many retailers tell me it’s a minefield. …

Still on the fence about incorporating Social Selling within your organization’s sales process? Maybe you’re looking for more evidence that it works before you allow your sales team to use social media? …

Social media is a crowded space. It’s matured and more complex than ever. The effort required now to get found, followed and favorited is enormous. It all hinges on your social media content and how relevant it is with your customers and prospects. Rel•e•vance: The ability to retrieve and publish…

Let me ask you a question: Would you rather have a few thousand disengaged followers or a few hundred raving fans? If your answer was raving fans, stick around my friend! …