Only 5% of the British public think that today’s children will inherit a better countryside.
In October 2015, The RSPB’s The State of the UK’s Birds report highlighted the dramatic decline of farmland bird species in the UK.
In response, handmade cosmetics brand Lush commissioned a poll of the British public to discover what their short-term and long-term hopes were for wildlife and the environment.
Responses from the survey seem to send a clear message to legislators that the British Public expect environmental and conservation-related gains post-Brexit; 51% said that they want UK legislation to raise standards higher than the EU.
92% of the 1,891 adults polled consider the health of the environment important, but less than half think current conservation efforts are bringing positive solutions to the issues our countryside faces.
Chris Packham, TV presenter and naturalist, commented: “People do care and worry about the countryside that their children will inherit and they realise that unless things change it will be a poorer, broken and dying land. They know current conservation measures aren’t working, want stronger protection, to hear birdsong and to see birds of prey over our moorlands”.
Explore more of the thought-provoking responses by checking out the infographic on the left.
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 1,891 adults. Fieldwork was undertaken between 17–18th July 2016. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).