How to use experiments to grow your social media following

Smiling person with smart phone.
Smiling person with smart phone.
Photo by Seyi Ariyo on Unsplash

We are at a point in technology where thousands, if not millions of data points, are available. In this era, marketing has become a series of experiments. Successful marketers set targets, hypothesize strategies to meet them, and add incremental experimentation onto tried-and-true tactics. Then they measure the results, tweak the inputs, and repeat the process.

Just like in a lab experiment, measuring inputs and outcomes in marketing experiments is extremely important. Before launching a strategy to grow your social media following, follow these steps to set up your own experiments:

Establish a baseline

Create a snapshot of where are you are before making any changes. …

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Photo by Jeroen den Otter on Unsplash

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Kathryn Smith

Marketing Consultant and business owner. I write about small business, digital marketing, and underrepresented groups (not in that order).

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