Kathy Hartman – Medium

Kathy Hartman

Kathy Hartman

Can LSM Drive 12.1 Billion Visits?

Kids visited quick-serve and fast-casual restaurants around 12.1 billion times from July 2018 through July 2019* and LSM has the power to…

Nov 14, 2019

Can LSM Drive 12.1 Billion Visits?

Nov 14, 2019

Kathy Hartman

LSM in the Age of Delivery

6 Ways Restaurants Can Improve Connections with Delivery Customers

Sep 17, 2019

LSM in the Age of Delivery

Sep 17, 2019

Kathy Hartman

The NEW Universal Truths About Local Store Marketing | Local Store Marketing Sales Building

The interesting thing about Local Store Marketing (LSM) is that it’s even more relevant with today’s technological advancements. Technology…

Apr 18, 2018

The NEW Universal Truths About Local Store Marketing | Local Store Marketing Sales Building

Apr 18, 2018

Kathy Hartman

The Silver Bullet for Local Store Marketing

When I look back at the years that I’ve spent helping local franchisees build their sales, they all seem to face the same challenges. They…

Nov 14, 2017

The Silver Bullet for Local Store Marketing

Nov 14, 2017

Kathy Hartman

Are Nielsen Local Markets Dead?

CRM, big data and digital/social marketing efforts have begun to blur the lines regarding what a market is or isn’t. For many years, DMA’s…

Oct 11, 2017

Are Nielsen Local Markets Dead?

Oct 11, 2017

Kathy Hartman

Can You Rely on Corporate Marketing to Drive Sales to Your Local Franchise Location?

Every franchise and multi-unit retailer faces this question all the time. Many franchise organizations require a contribution to a national…

Oct 4, 2017

Can You Rely on Corporate Marketing to Drive Sales to Your Local Franchise Location?

Oct 4, 2017

Kathy Hartman

Who is Your Marketing Target? I Bet You Don’t Really Know!

Local Store Marketing 101: The first question we all learn is “Who is Your Target?”. Initially, we want to understand basic demographics…

Sep 10, 2017

Sep 10, 2017

Kathy Hartman

Thank You to the Houston Community

Community connection plays a pivotal role in Local Customer Engagement and my blog this week simply can’t ignore the impact that Hurricane…

Aug 31, 2017

Thank You to the Houston Community

Aug 31, 2017

Kathy Hartman

MINE! MINE! MINE! Six Keys to Earning Customer Loyalty

We all say it. I have My Dry Cleaners, My Grocery Store, My Gas Station, My Pharmacy. They are all MINE. Of course, I don’t own any of…

Aug 23, 2017

MINE! MINE! MINE! Six Keys to Earning Customer Loyalty

Aug 23, 2017

Kathy Hartman

Why Don Draper Doesn’t Fit Your Business Needs

I spent the majority of my career either working for advertising and marketing agencies or as the client of an advertising or marketing…

Aug 18, 2017

Why Don Draper Doesn’t Fit Your Business Needs

Aug 18, 2017

Kathy Hartman

Kathy Hartman

Co-Founder & Chief Strategy Officer at HubKonnect, Trading Area Expert, Builder of Local Store Marketing Technology

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