Kathy HartmanCan LSM Drive 12.1 Billion Visits?Kids visited quick-serve and fast-casual restaurants around 12.1 billion times from July 2018 through July 2019* and LSM has the power to…Nov 14, 2019Nov 14, 2019
Kathy HartmanLSM in the Age of Delivery6 Ways Restaurants Can Improve Connections with Delivery CustomersSep 17, 2019Sep 17, 2019
Kathy HartmanThe NEW Universal Truths About Local Store Marketing | Local Store Marketing Sales BuildingThe interesting thing about Local Store Marketing (LSM) is that it’s even more relevant with today’s technological advancements. Technology…Apr 18, 2018Apr 18, 2018
Kathy HartmanThe Silver Bullet for Local Store MarketingWhen I look back at the years that I’ve spent helping local franchisees build their sales, they all seem to face the same challenges. They…Nov 14, 2017Nov 14, 2017
Kathy HartmanAre Nielsen Local Markets Dead?CRM, big data and digital/social marketing efforts have begun to blur the lines regarding what a market is or isn’t. For many years, DMA’s…Oct 11, 2017Oct 11, 2017
Kathy HartmanCan You Rely on Corporate Marketing to Drive Sales to Your Local Franchise Location?Every franchise and multi-unit retailer faces this question all the time. Many franchise organizations require a contribution to a national…Oct 4, 2017Oct 4, 2017
Kathy HartmanWho is Your Marketing Target? I Bet You Don’t Really Know!Local Store Marketing 101: The first question we all learn is “Who is Your Target?”. Initially, we want to understand basic demographics…Sep 10, 2017Sep 10, 2017
Kathy HartmanThank You to the Houston CommunityCommunity connection plays a pivotal role in Local Customer Engagement and my blog this week simply can’t ignore the impact that Hurricane…Aug 31, 2017Aug 31, 2017
Kathy HartmanMINE! MINE! MINE! Six Keys to Earning Customer LoyaltyWe all say it. I have My Dry Cleaners, My Grocery Store, My Gas Station, My Pharmacy. They are all MINE. Of course, I don’t own any of…Aug 23, 2017Aug 23, 2017
Kathy HartmanWhy Don Draper Doesn’t Fit Your Business NeedsI spent the majority of my career either working for advertising and marketing agencies or as the client of an advertising or marketing…Aug 18, 2017Aug 18, 2017