Katie Burke and Mark Curtis lead Accenture Interactive’s Global Innovation Network. This network embraces the power of ground-up innovation — supporting those that are playing at the edge of what’s next. Did you know that the acronym “NFT” is the word of the year according to Collins Dictionary? It has…

Chief Strategic Officer at Droga5 in London, UK., and Managing Director at Accenture Interactive. For the majority of my career, I’ve been focused on manipulating markets and shifting and changing the shape of the market on behalf of my clients. We are in the business of helping companies to grow by increasing lead generation and consumer demand. Our conviction was based on the belief that we were shifting demand. Hoping that a piece of communication would…