The average human’s attention span has plummeted to eight seconds. Basically, we have less of an attention span than the average goldfish. On social media, we often find ourselves scrolling past any video that is longer than 30 seconds. Even as someone who loves storytelling and long-form content, I find myself doing it all the time. More often than not, I’m on my social media during small breaks in my day and I don’t want to waste most of that precious time engaging with just one piece of content.
So, how does long-form content still work in a world where we can barely stand to watch a video longer than 30 seconds?
Katie Wolf’s article for Social Media Today provides some great reasons long-form content is still valuable. It boosts SEO, positions you as an authority in the industry, and generates leads to help you reach a new audience. Wolf is also quick to remind us that long-form content only works if we really know our audience and understand what they want to read.
It is often discouraging to be a writer in this day and age. In the newsroom, we are always told that if we can make it shorter, we should. There is little room for creativity, poetic language, or basically anything other than the hard facts. With the introduction of social media, if you can’t get your point across in 140 characters or less you’re screwed.
I really love this article because it reminds us that it’s okay to have a lot to say. If you want to write thousands of words to your audience, do it. I, for one, would be happy to read it!