Kate MarshallLessons Learned: Digital Advertising EditionWe all have those things we look back on and think, “I wish I would have known what I know now beforeI did that.” As we reflect on our year…Jan 10, 2018Jan 10, 2018
Kate MarshallWhat is: an Ad Server?Let’s all just admit it, the ad ecosystem is overflowing with complicated terms, processes, and buzzwords, and we have serious beef with…Jan 10, 2018Jan 10, 2018
Kate MarshallAnti-Comparison: Choozle Analytics vs. Google AnalyticsComparing the data you find in Choozle Analytics to the data in Google Analytics (GA) is a lot like comparing apples to oranges. Even data…Dec 18, 2017Dec 18, 2017
Kate Marshall2018 Digital Marketing Predictions2017 was a big year for tech and digital marketing as a whole. Programmatic turned 10 years old, and not without celebration — according to…Dec 18, 2017Dec 18, 2017
Kate MarshallLessons Learned: Digital Advertising EditionWe all have those things we look back on and think, “I wish I would have known what I know now before I did that.” As we reflect on our…Dec 5, 2017Dec 5, 2017
Kate MarshallAdvertising Strategies pt. 2: Cyber Monday & Retargeting TuesdayYou’ve got a few good campaigns all set up to run through Black Friday, so you must be good to go, right? Not so fast! There’s a little…Nov 14, 2017Nov 14, 2017
Kate MarshallAdvertising Strategies pt. 1: Black FridayAs we head into the much anticipated holiday season, businesses both big and small can benefit from Black Friday (or, depending on your…Nov 14, 2017Nov 14, 2017
Kate MarshallInnovation in Programmatic: Self-Serve Your Way to SuccessBrands are looking at agencies to become the subject matter experts on not only what they’re currently doing, but about where the future of…Oct 31, 2017Oct 31, 2017
Kate MarshallPlan Your Digital Advertising for 20182018 will be here before we know it, and along with it, a whole new set of marketing and advertising trends to follow. We know what you’re…Oct 27, 2017Oct 27, 2017