Jul 27, 2017 · 1 min read
This is refreshing to read! Working with early stage cyber security startups we often have this type of discussion. The key for us is getting them to understand the ‘pain-point’ they are addressing for the person who is buying? Is your product going to help them in their daily role? Could it even stop them getting fired (in the case of cyber security this could be the case)? Such a crucial thing for early stage startups to understand in order to differentiate themselves in an overcrowded B2B market place!
Thanks for this Chris!
