Katie BoytsinCommonerDuty of Care in the Attention EconomyYears ago I lived in Santa Fe, New Mexico, the home of the Georgia O’keeffe Museum. I visited the museum several times during that period…Jul 7, 2019Jul 7, 2019
Katie BoytsinCommonerResponding to a Hostile AudienceEngagement isn’t a given. While some marketers are blessed with a receptive audience of cheerleaders for their branded content, others are…Jun 27, 2019Jun 27, 2019
Katie BoytsinCommonerStrengths-Based Storytelling: A path to more authentic storiesI’ve often observed an assumption among marketers, or anyone involved in content creation really, that “emotional” stories are primarily…Jun 25, 2019Jun 25, 2019