Katie ButlerHow the Brat Pack Helped Me Write Better PersonasThe other day I was watching The Breakfast Club, a movie I’d seen a gazillion times. But this time I had been working on personas for one…Jul 28, 2018Jul 28, 2018
Katie ButlerWhy Account Planners Should Be BaristasMy friends and family think I’m nuts, and frankly when I wake up at 4:00am every Sunday morning, sometimes I do too. I’m a strategic…May 19, 2018May 19, 2018