Katie MartellWhere Did “It All” Go Wrong — Lean Cuisine’s Femvertising CampaignLow-fat frozen dinner brand Lean Cuisine launched a new campaign last week focused on the question of: “Can women can have it all?”May 29, 2018May 29, 2018
Katie MartellHow Should We React to Jane Walker? A Femvertising Litmus Test on International Women’s DayBrace yourself, it’s International Women’s Day —and that means a boatload of marketing campaigns meant to celebrate women’s equality…Mar 8, 2018Mar 8, 2018
Katie MartellThe Problem With Femvertising (The #1 Marketing Trend to Leave Behind in 2018)“It was the best of times, it was the worst of times…”Dec 5, 2017Dec 5, 2017
Katie MartellHype, Disillusionment and the Great Content Marketing World Troll of 2016Warning, this post contains two f-bombs and a partridge in a pear tree.Sep 10, 2016Sep 10, 2016
Katie MartellThe Illusion of Progress in Marketing to WomenOr: The Exploitation of Feminism by AdvertisingJul 1, 2016Jul 1, 2016
Katie MartellLeaving a “Real Job” to Become a Consultant (AKA What the F Did I Just Do?!)You’re not really prepared for the decision when it hits you — you just know that the road you were traveling down had some unexpected…Jun 8, 2016Jun 8, 2016
Katie MartellWhat Adrienne Rich Taught MeThere’s not much to say when one of your heroes leaves this world.Mar 28, 2016Mar 28, 2016