Let’s retire sense of urgency and instead look for sense of purpose. A sense of purpose is a deep understanding of the reasons behind our efforts and a desire to pour in time and energy because that purpose resonates with the impact we’d like to make on the world.
Limited space for creative solutions. Constant pressure to hurry reduces our ability to be proactive. We don’t take the extra twenty minutes to understand design intent and cut out several days of work. We fail to realize a browser extension is altogether the wrong solution and we need to stop investing in it. Stepping back takes time, so it’s often discouraged in pro-urgency environments, but it’s in these minutes or hours that weeks and months are saved.
So, to all those out there wondering, no. I am not going to try to create a stronger sense of urgency on the team. And you shouldn’t either. A sense of urgency isn’t the goal. Trying to create urgency reflects the age-old confusion of hurrying with speed — the misguided notion that if you’re not always hurrying, you’re already behind.