There are a number of reasons you might need to change the URL of your WordPress site. Changes to the brand typically prompt updates to the domain name. The securing of a website will require a switch from http to https. Then, of course, there’s the matter of updating a website from www to a naked (non-www) URL.

In the following tutorial, I’ll explain why you might want to add www to your URLs in WordPress and provide you with a couple methods for doing so.

Reasons to Use WWW

At first glance, it might not seem like there’s a whole bunch of difference between the Zapier non-www…


According to Net Market Share, Google is still the search engine leader with 75% of searches made on Google.com. With that in mind, following their best SEO practices is a good strategy and something all businesses should have on their checklist. This includes optimizing for factors such as mobile friendly pages with a fast page load time and using helpful SEO plug-ins to setup a WordPress site for success.

Everyone in the digital space has a role to play in SEO, including webmasters. In this post, we’ll cover what you need to know pre and post launch for a new website or migration. …


The best of the best–that’s what customers are hoping to find when they browse or shop online. Google’s search engine powers a wide variety of purchase experiences, but those that focus on the “best” as a search qualifier are quickly increasing in volume and popularity.

The problem is that “best” has wildly different definitions depending on the context and the user. In order to provide the most relevant search results possible, Google has researched this simple-sounding word extensively.

Knowing what “best” really means–both to users and to Google–can help your company increase organic visibility and trust, significantly growing your customer base in the process. …


Do you know where your last lead came from? While the basics of lead generation remain the same, new technology and methodologies are changing the way agencies gather leads for their clients and forcing them to assess their own lead generation strategies. With the market saturated, marketers are doubling their efforts at measuring the success of their lead generation campaigns to create processes that they know work for them and their audience.

Whether your leads are coming from content marketing, organic traffic, paid traffic, or referrals it’s important to track them at the source to help shape your future campaigns.

On top of building fresh and unique strategies for their clients, agencies have the added pressure of finding their own leads. …


Having a solid business model and offering isn’t always enough to convert visitors on their first, second, or even third visit to your website. But how do you ensure that a visitor will return to your site and go from being a random window shopper to becoming a customer?

You could cross your fingers and hope for the best.

You could pay for recovery tactics like remarketing and abandoned cart emails.

You could severely discount the first-time service or initial product purchase, hoping it will lure them back.

Or you could provide a supremely valuable experience to them right from the get-go.


Crafting a strategy for the year ahead is an important part of the job for any business leader. Come January, teams disappear into meetings, later emerging with a handful of goals for the upcoming year.

The result can often be an uncreative and uninspiring collection of “this year plus 10%” spreadsheets and unachievable and often difficult to implement pet projects. According to McKinsey, many CEOs complain that their strategic planning process yields few new ideas and is often fraught with internal politics.

The problem? A lack of collaboration. This top-down approach is one of the reasons why so many organizations struggle to hit targets, and it’s one of the reasons Pagely practices a Leader-Leader management style. So few people on the ground are involved or have their say in how the company is moving forward and don’t feel like they “own” the organization’s strategic goals. This often leads to employees taking a “business as usual” approach to their work, and management and team priorities becoming misaligned. …


Between November 1 and December 31 of 2017, e-commerce businesses racked up a total of $108.15 billion in sales, according to Adobe.

2018’s holiday season sales are estimated to reach $124.1 billion, which is an impressive leap and one that’s sure to delight e-commerce companies everywhere. Smart targeting of the 4 different kinds of holiday shoppers can help you take a larger piece of that pie than you might otherwise get.

That said, the holiday sales season won’t last forever.

When Shopify surveyed high-growth online merchants about seasonal sales spikes and how they saw that affecting sales in other quarters, Q1’s expectations were pretty abysmal. …


As of December 6, 2018 WordPress 5.0 Bebo has been released, making Gutenberg now the defacto editor on WordPress applications.

Pagely strives to keep all applications up to date, ensuring that the latest version is available to and being utilized by our customers. Given the magnitude of this update we wanted to address some steps you can take to ensure compatibility as well as announce that we will be holding off until after the holiday season to implement the update for all of our customers, unless specifically requested.

We’ll notify our customers when we are ready for a hard release of Bebo early next year, and you can read our full plans for the release between now and then. …


Online sales during the 2018 holiday season are expected to top $123.4 billion in the United States alone. There’s never a better time to generate more sales as an ecommerce business than during the holidays. But many online stores don’t develop a plan to target the right buyers, causing them to miss out on potential customers.

Not all customers are alike, though. If you market to everyone the same way, you’re not going to get the best results, because different buyer personas respond to different messages. …


It’s well known that analytics tell a story about what happened to your website. For example, your monthly Google Analytics report says you had X amount of visitors last month and some number of them returned to the site regularly. You also know things like popular referral sources for traffic and a variety of demographic & usage information about those people, like device, location, time spent on site, etc.

In short, you use this data to learn more about who visits your site and what they do when they’re there. …

About

Katie Terrell Hanna

Digital Marketing Strategist & WordPress 4 Moms Teacher

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