Job Ads for Young and Hungry
Another job description problem
Every day, I receive at least half a dozen emails from remote work job sites. They aren’t spam, I subscribe to several to keep my eyes peeled for freelance and contract opportunities.
Of course, most are for tech jobs like Java Mocha Latte Full Stack of Pancakes Code Goddess, or whatever. Obviously I know little about coding.
More and more, I’m noticing a concerning trend in these remote job ads. They are calling for “young and hungry” applicants.
Maybe this shouldn’t bother me. But it does. Not only does it seem ageist, but the entire ad brings up several red flags.
The Hiring Company Only Wants Young Whipper-Snappers
Basically, they don’t want anyone who has their own ways of doing things. While the company claims the role allows “taking ideas and running with them,” my guess is that these ideas must be approved by the CEO they will be working “directly with,” as the ad also states the candidate must be “open to guidance.”
It appears they want someone who doesn’t have a family or any life obligations and sees themselves as a mover and shaker. Before they’ve actually learned what it takes to move and shake successfully in a career.
The Job Won’t Pay Much
The job ad actually contradicts itself many times on this, only proving the point and raising the red flag up the pole faster.
While the role will give the opportunity to make good money efficiently…
We pay well- Lots of room for future growth ($ and role-wise)…
This probably is not a good fit for someone who is looking to quit their full-time job for another stable full-time 9–5 salaried job.
The ad goes on to say the position will be paid on commission. The job is for a Marketing Associate but is actually more of a commissioned sales position.
Actual marketing associates conduct market research, gather and analyze consumer behavior data, and other administrative tasks.
I’ve written a lot about jobs, careers, work cultures, and some of the issues surrounding job descriptions in the help wanted ads.
This company spends the majority of their post talking about their own company and how great it is. How whoever gets the job will benefit from working for them and their CEO/Founder. They even go as far as saying this job will open doors for the applicant later on.
While job seekers love knowing about the companies they are applying to, having the majority of the job ad about how great the company is, should raise a red flag.
A quote from me, from the article linked above:
If you are describing your own company in a job ad and it takes most of the page, please stop. It makes hiring companies look like a place that puts more emphasis on themselves rather than who they want to hire.
The Job Title is Misleading
As I mentioned before, calling the position a Marketing Associate role is completely misleading:
Manage the pipeline of current and prospective partners (this could mean sales/relationship management with those partners)
Execute our referral/affiliate/channel partnership strategy
As opposed to these excerpts from an actual Remote Marketing Associate ad from WorkMonger:
Own our social media channels including content development, distribution, measurement, and strategy across all of our social properties.
Provide support to the Director of Marketing as required.
There is little to no direct selling in an actual Marketing Associate role. I know, because that’s something in my wheelhouse and I loathe direct selling.
This is becoming more common, especially with newer companies. A Brand Development position is now anything from sales to marketing to HR. Ambiguity in job titles is a waste of time for everyone, from the job seeker to the hiring manager.
If a company wants a salesperson, call it what it is. The role in the ad above would be more aptly named Partner Program Growth Hacker. Or better yet, Partner Program Sales Associate.
The Department of Labor/Bureau of Labor Statistics literally has an entire database of job titles, their descriptions, and other pertinent information regarding each. It would be so much easier for job seekers and hiring managers if we simply utilized what’s already there, rather than constantly trying to reinvent and disrupt the wheel.
In today’s environment of disruptive startups, it seems these founders and CEOs want to disrupt everything, even job titles, and their known definitions.
Job hunting is tough enough. Remote work hunting is tougher. Why make the process worse by using ageist and confusing verbiage?
Be honest in what the role is.
To all hiring managers and HR: Call the position what is really is. Stop wasting time and effort trying to create confusion. The best applicants for the role will skip out on incorrect job titles, egotistical job descriptions, and conflicting salary information every time.