Is Blogging Dead? Isn’t social media enough?

Is blogging dead? Why blog when we have social media platforms like Facebook Live, Snapchat, and Instagram Stories to share content?

In fact, if you are currently blogging, you may have wondered a time or two what does the future hold for blogs when we can simply “rent space” on social media.

Why blog when you can vlog? Or Snap. Or share your story on Instagram. Or any other way but having to take the time to sit there and build a site when you could be doing better things.

With the free social media sites like FB Live, Snapchat, and Instagram at our fingertips, there isn’t any more use for SEO because you can drive traffic to your site many ways. One of them is by using a few hashtags, all without paying for any ads.

Since no one really talks about blogging as much these days, for the modern blogger, what benefit is there to blogging?

Well, no one talks about emails, doesn’t mean it’s not important. So it goes without saying, if you are in business, you need a blog.

Even Craigslist, the online garage sale site, has a blog. They have a section called “Best of” with some really interesting and funny things that you wouldn’t believe people would post. Go check it out: http://blog.craigslist.org/

Is blogging dead? No. Not really. It’s just misunderstood.

I see blogging as a way to get more reach. Still today, there are plenty of people who don’t have Facebook. Hard to believe, I know. However, I was one of them just 3 years ago. April 2013 I created my very first Facebook account at the age of 32.

Google search statistics for August 2016 says Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.

Majority of those search results that come up are links to blog sites that someone wrote. Think about that for a second. If you stop blogging, you lose an avenue of reaching your target audience that may not be on Snapchat or Instagram.

So whether you are here on the fence about starting a blog or maybe you wanted to find out if blogging is dead, I’m here to tell you that blogging is just as important as a form to get your content out.

Now that we got that out of the way, I’d like to help you out about your blog content. I know it’s a struggle to create content. I get messages all the time about it when the subject comes up about blogging.

Typically this is the kind of message I get, “Hey Kati. I see the benefits of blogging for my business but never blogged before. What should I blog about?”

This is a business killing question and I can solve this problem by asking them with a counter question, “What do you want to learn?”

When I got started blogging back in early 2013 (yea, that year I did lots of new things haha) I had no clue what a blog was. I was just getting started online and the only thing I knew how to do on the computer was to check and send emails. My first blog post was titled, “What is a Blog?”

But I knew the importance of blogging so I did it anyways and fell in love with it. And I struggled to come up with content all the time.

However, I discovered that once I changed, “What do I blog about?” to “What do I want to learn?” is when the content just kept showing up.

Thanks for reading. I appreciate you ❤