Millennial Minimalism


Do all startups for millennials look the same?

Every time I scroll my feed that question appears in my head.
I see so many DTC sponsored posts (like Glossier, Casper, Thinx, and other). They all seem to possess the same vibe. As a consumer (and as a millennial) I see it as a good thing because it sends me a signal that brand…



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Katja Belkina

Katja Belkina


I work as AD at BBDO. Here are my personal observations on visual communications in advertising and culture.