or old vs. young
What do these 2 people have in common and why do they influenced me to enroll the Digital Marketing Nanodegree of Udacity? Answer: They are both very active on social media!
Stay tuned
My 13 year old daughter is permanently on her cellphone. Despite my efforts to convince her to reduce her media consumption she is talking a lot about the latest media trend for teenagers named Tik Tok. The most popular influencer on this channel is Charli D´Amelio with around 98 Million followers.
Tik Tok is mostly an entertainment channel used by teenagers.
The (former) president of the USA, Donald Trump has approximately 88 Million followers on Twitter. This platform describes itself as a news platform. Trump is posting regularly information about his plans and ideas for the US. His decisions and tweets are relevant for the whole world’s economy and peace!
So, how can the leader of 382 Million Americans have nearly the same or even less followers as a teenager?
Yes, you´re right!
It’s the user habit of younger people versus older people.
Our children have totally different views on the media. WE didn’t grow into this, like them. WE have to fight for knowledge in this field, they get it automatically from their fellows.
As a marketer you have to pick up the audience from its stage.
A new generation is growing up, using the internet and its different platforms completely natural. They don’t even pay attention to our loved TV or newspaper. Things are changing and who’s gonna be able to see that now, will have an advantage in the future.
Companies who aren’t present on the internet and on social media will not be as successful as they could be or dramatically, as they have to, be to survive. The Udacity DMND is teaching me how to stay tuned and how to prepare myself for the future. Further I do understand much better how the internet works and how I can use its different advantages to market businesses and products.
