Blue Sky Ideation
Incorporate theory from readings into this summary.
Individual Idea Generation
Craft a How Might We Statement based on your top problem/opportunity. Write that statement at the top of this…
I like how you managed to get such detailed responses out of your interviewees. I also liked the fact you talked to the sales person at TUMI, it looks like you got a lot of good insights from that conversation. I like the problem statements that you arrived at from this assignment. I think they’re of the right scope for the brainstorming session.