Katy GeisreiterinIPG Media LabThe Social Commerce PivotWhen live commerce doesn’t take off, platforms and brands alike must reimagine social shoppingOct 5, 2023Oct 5, 2023
Katy GeisreiterinIPG Media LabMethod to the Meme Madness: On the Current Renaissance of Brand-Centered TrendsHow marketers learned to stop worrying and love the chaosAug 24, 2023Aug 24, 2023
Katy GeisreiterinIPG Media LabNew Brand Responsibilities in the Post-Roe EraHow brands can step up to fight for reproductive rights and ensure sensitive data is protectedJun 30, 2022Jun 30, 2022
Katy GeisreiterinIPG Media LabHow Brands Are Building Lifecycle LoyaltySustainability, subscriptions, community-building — the many ways that brands are fostering long-term relationships with customersJun 2, 2022Jun 2, 2022
Katy GeisreiterinIPG Media LabGoop, “That Girl”, and the Evolution of Wellness as LuxuryHow the high-end wellness market is evolving and what luxury brands need to knowSep 9, 2021Sep 9, 2021