Artworks that stir the imagination with their unusual history and painting techniques

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The Cholmondeley sisters and their swaddled babies. c.1600–1610. Public domain

Why are some artworks easily forgotten, while others make you want to revisit them again and again? Some paintings ignite creativity in other people and even inspire them to create masterpieces of their own. The secret is that people like vivid artworks with a mystery about them. By solving the mystery, they become part of the painting’s storytelling. And a careful study of the painting visual details makes one remember it for years. That’s why many are fascinated with the masterpieces of the past — they are so realistic and magical at the same time.

In this story, I’m going to speak about some of the most intriguing artworks of the Tate collection that have become iconic for entire generations of creative minds. We’ll see what makes them such a mystery and a hot topic in the art world. …

Best practices for customer interviews planning and analysis

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Photo by Drew Hays on Unsplash

Customer discovery is essential for every startup’s success, yet product teams rarely have a lot of a budget for it. While doing customer discovery for our clients as part of the company’s cross-functional Product Design service, I’ve learned that it’s important to set up a robust approach to customer insights management from the very beginning, to avoid re-work and wrong product decisions.

In this article, I’d like to share best practices and tools that will help you collect customer insights in an unbiased way, easily share and discuss them with your team, and transform them into actions. I’ve also included a Notion template which you can customise into your own database of customer insights — with tags and views, so you can immediately find what you need, sort the data, and retrieve it at any stage of the product development process. …

Risk-free evaluation with Opportunity Canvas.

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Photo by You X Ventures on Unsplash

We’re living in the times of B2B products boom. As more businesses are moving to digital and more workflows are performed away from traditional office workstations, innovation in B2B becomes a necessity. Y Combinator lists Enterprise Software and Future of Work among the most wanted trends for startup ideas in 2020.

At the same time, teams don’t always know the right way to start when it comes to B2B products, such as SaaS applications. …

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Source: © Design Week

Top schools and places I’ve explored in my first year of living in London (map included)

I moved to London in March 2019 to work as a Design Manager / Product Designer at Eleks UK. Fast forward a year and I can confirm it’s an absolute mecca for designers and creatives of all kinds. Any big city has lots of things to offer, but London’s uniqueness is about the range of inspiration you can get there. It’s the largest European hub of tech innovation, and at the same time, it has an art history spanning nearly 2,000 years.

In this post I’d like to share the top 15 things I recommend experiencing in London if you’re a designer of any profile. The list includes my choices for networking and product design training, as well as places to boost graphic design skills, understand art history, and get service design inspiration. …

Design principles for an enjoyable virtual experience

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Virtual and mixed reality apps are becoming more and more attractive to businesses and brands, as multi-sensory 360° experiences create a more profound impression on the audience, make complicated things memorable, and increase empathy. This unique characteristic of VR apps is called “immersion” and the feeling it evokes is referred to as “presence”.

Immersion is a sense of belief that one has left the real world and is now “present” in the virtual environment,

As many workflows are moving from physical to virtual, there is a growing need for them to be realistic — we want people to feel comfortable during virtual team collaboration, almost as if they were talking to their colleagues standing at a physical whiteboard. …


Katya Korovkina

Design Manager and UX Consultant at Eleks UK 🇬🇧 🇺🇦 • Certified by AIPMM • Helping startups build products that make impact • VR enthusiast and music lover

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