I feel Bragi has a much better design, much more open platform and a wider range of features on offer than Airpods. Apple has always been aspirational, and yes the technology isnt the first thing that its billion strong user base is looking for. However, at some point Apple starts to lose some of its fanboys (like me) as the technology falls behind, as is the case with Alexa and Google Now being much better than Siri (IMHO!), and in terms of design with Bragi being much more discreet and better fitting. And its not long before Jony Ive’s sexy voice seems superficial and condescending. To be honest, I actually see Silicon Valley being much more biased towards Apple than against it. In the longer term, with the democratization and ground-swell around of hardware innovation and design (highly recommend Bunnie Huang’s briliant Wired documentary on Shenzhen), and the massive push towards open software esp AI software, I find Apple’s closed model, and ‘mildly irritating unabashed brashness’, unsustainable.