‘Fitness Journalism’ will be the next Big Thing

As I write this short expansion of the above title, I believe that there may be only a few minds that would have been able to connect the two very different fields involved here.
In my perceptive opinion so far, a majority of the people put Fitness into a less idiosyncratic and more of a vocational category . This they may not even compare to Journalism, which has emerged as a more serious and vast field of study. However, these very characteristics of Journalism lend to it the ability to easily blend with almost every other field, be it or not, of popular interest, and synthesize itself as a manifestation of a completely new Genre. As a student of Journalism, I see this ability as the factor that, not only drew me towards it , but also one that opens up a world of new genres that complement each of their elements.

The present scenario shows only a small Gray area where Fitness Journalism as a recognized term exists. One way I can help you see this for yourself is to simply google the term online. The results will definitely vary based on your location, yet one common thing to take away is that the fewest results (and as I mentioned before, the minds behind them, actually use the term as I use it here).

Now here’s the thng. If You look on further , However is that the gap has begun to bridge. The Intersection is beginnning to enlarge and a whole new Field is opening up by the name of ‘Fitness Journalism’, and its going to be of importance in the media.

For one, lets consider the fact that the Fitness industry today is bigger than ever before. The top Businesses, celebrities, and to our relevance, the top media, is increasingly incorporating Health and Fitness. No matter what the venture, Fitness is being marketed, telecast, and adorned among the top, as it trickles down in society.

This is definitely not a new phenomenon. Its what Jack Lalanne was doing decades ago, as he emphasized upon the value of exercise and nutrition to housewives of the 20th century from right inside the TV sets of their kitchens. Hell, the most popular people in the industry today grew up taking inspiration from the be-all and end-all of their era- yeah, The Muscle Magazines, which were treasured collections of kids aspiring to be the next Arnold Schwarzenneger (who himself idolized the blow-ups of Reg Park published in Muscle Builder magazines of the time.)

And now it is the internet which has connected people with all kinds of forums and interests. It has, for one, involved people connecting with gym rats broadcasting from their home gyms, and seeing them become the most influential people of the fitness industry. In the past decade, all social media has cultivated a h-uge forum. Fitness Fanaticism, is not only limited to centres with weight equipment, it has spread across a much greater, global frame.

Now the time is such that we have more and more people on Instagram exploring and adopting the tags IIFYM (If It Fits Your Macros) or ISYMFS(Its Still Your Mother F***ing set) to their #gymlife. Its not just limited to a part of social media lifestyle but, in the quest to look good and become fitter and stronger individuals, everyone who is loving this new lifestyle, is on the look out for “the best ways” to become their “best selves”.

The idea of hiring a coach is now limited only for the purpose of next-level assistance, when everything you need to learn from a personal trainer is already available to you through the vast pools of cyber-information. There are a ton of podcasts, Social media handles and Youtube Fitness channels (with new ones coming up every single day). Add to this numerous websites/blogs full of innumerable articles and write-ups, one for every aspect of training, every kind of diet, and well, every brand of supplement out there, and embellished with pictures, info-graphics and calculators to help you with your personal goals.

As the Fitness Forum continues to expand, so do the possible outlets and ways of feeding to its consumers. While debates such as “Clean eating vs. Flexible dieting”, or as simple as Exercise techniques, have no end to them and can be written about again and again, The scope of creativity has no bounds when it comes to publishing health and fitness. In a community where people are full of enthusiasm, they are willing to read everything about their field of interest (as long as its worth reading.)

Photography becomes as crucial, not only contributing as an element of multimedia to modern print, but also selling dreams in the fitness world. Combining the two has resulted in a phenomenon that informs, connects, motivates, and even conducts business worth billions.

In spite of all, one has to reconsider that the age-old ethics of Journalism apply as well to any field it is associated with. They provide a great deal of credibility to the source, which is unfortunately being constantly destroyed especially online where there is an ocean of information, yet the fewest of the few turn out to be the most reliable. The corruption, which resulted from the need of fitness magazines of constantly providing new content for the reader, has emanated onto the social media, where new schools of thought emerge, most of which tend towards absurd debate. While the Old-school and concrete methods continue to prevail and work, the Human body is a very complex piece of natural engineering, to each its own, and since its developments are endless, so is the developments of the principles behind making it function optimally - that right there is the thrust of ethical Fitness Journalism. Hence, one must never resort to spreading misinformation in an already saturated pool, but the idea here is to expand upon the real ways to lead a healthier, fitter existence for all.

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