I Missed a Twitter Chat and I Just Can’t Let It Go
A self-mandated social media therapy session.
Most of my friends know that I love Twitter chats—60-minute discussions happening around a specific hashtag that typically include a Q&A session. They are amazing because you engage in live conversations with people from all over the world and discover new platforms, get useful advice, or bond over shared interests. The first chat I encountered when I joined Twitter was #NPRTwitterChat. Today, I am on the leadership teams of three: #FlipboardChat, #HBRogue and #Luv4Social. In addition, I regularly attend #SMXChat and #SproutChat. One might say that Twitter chats are the avenue through which I have grown my follower base.
This blog post is about a #FlipboardChat session held a year ago, in February 2014. #FlipboardChat is what fans of Flipboard, one of the most popular apps today, attend to discuss ways to tap into its incredible potential, particularly as relates to building our own custom magazines. It is run by the Flipboard Club, an unaffiliated community of magazine curators who drive awesome programs for all fans of the app. At the time of the February session, I was a new user of the app so attending this chat was invaluable to me. I had no idea that by the end of the year I would not only be hooked on Flipboard, but that I would have the opportunity to lead multiple chat sessions.
As a new guest host of #FlipboardChat, one of the things I did was go back into the history of the chat and review any sessions I had missed. That’s when I came across this topic:
How to Use Twitter to Power Up Flipboard Magazines
What a discussion for anyone as involved in social media as I am! I was bummed that I had missed it. Still, I think my growing experience using Flipboard makes me a much better contributor to the discussion today than I might have been a year ago. So, please indulge me while I relive the session and answer the questions I missed.
(Feel free to leave notes with your own insight or opinions. I would love to read them!)
Q1. What have you found to be the most powerful thing about using both Twitter and Flipboard together?
Twitter and Flipboard are fantastic platforms on their own but, together, they allow you to be more efficient and focused. It’s so easy to fall down the rabbit hole of information but if you subscribe to a Twitter hashtag or follow a list using Flipboard, you can filter out the noise and focus on exactly what you’re looking for.
Q2. Which Twitter features are you using now on Flipboard?
I use many of Twitter’s features on Flipboard to find the tweets I’m searching for. For instance, I follow interesting hashtags, Twitter lists, or people. This is particularly helpful when I’m on-the-go and need to find something quickly. By following hashtags, lists, and/or people, I can easily retweet, favorite, or reply to tweets. I can also flip these tweets into a Flipboard magazine. Additionally, I can share content I find on Flipboard, including magazines, on Twitter.
Q3. How do you use Twitter lists to power up your magazines?
I have a confession to make. Twitter lists are the one thing I use professionally, and preach about, but haven’t started using on my personal account. I must fix this! I highly recommend using Twitter lists, not just professionally but personally too. I especially recommend using them on Flipboard because it’s a fantastic way to keep track of tweets from sources you’re interested in. Let’s say you want to create a Flipboard magazine about the Super Bowl. Simply create a list on Twitter of relevant accounts you want updates from (e.g., @Patriots, @Seahawks, @NFL, etc.) and pull up your list on Flipboard. Once you follow it on Flipboard, you’ll be able to view and flip any updates to your magazine as they happen.
Q4. What about hashtags on Twitter. How do you use them for your magazines?
Hashtags are everything on Twitter! If you follow or subscribe to a hashtag (e.g., #SB49, #blizzardof2015, etc.), you can find interesting tweets including pictures, videos, and articles using Flipboard and add this content to your magazines. This is particularly useful if you regularly flip content related to a niche topic like #ContentMarketing or if you’re building a magazine for an event like the #GRAMMYs because following these hashtags on your Flipboard app means the hard work of finding tweets is set. All you have to do is go through the hashtag feed and flip all relevant content into your magazine!
Q5. If you had to change one thing about how Twitter and Flipboard work together what would it be?
I like to schedule tweets when I want to share something at a later date, so it would be great if there was a feature on Flipboard that allowed us to schedule what we share. I often use Flipboard in small chunks of time and find lots of great content at once. However, none of my followers wants to see ten tweets from me within minutes of each other. It’s an annoyance. Scheduling tweets to go out in a timed manner solves this problem and makes sharing content from Flipboard more efficient. Other than that, I really can’t complain about how Twitter and Flipboard work together. I think the two services were made for each other.
Q6. How has Flipboard affected the way you use Twitter overall?
By using the features mentioned in previous questions, I can segment my Twitter feed and find the exact information relevant to the topic I’m interested in. For instance, I found a treasure-trove of content for my Flipboard magazine on Veronica Mars by following the #VeronicaMarsMovie hashtag. While I have used hashtags in my pre-flipping days, Flipboard has made me more thoughtful and conscious of how to search for topics I’m interested in learning more about. This saves me time, energy, and prevents me from falling into the time suck of the social media wormhole.
Q7. What other social networks do you use to power up your Flipboard magazines?
I like using visuals in my magazines, especially images from Instagram, Flickr, and 500px. These sites are known for their photography and are truly great resources for finding user-generated content that is also high-quality. Utilizing these images has definitely improved my magazines and made them incredibly appealing from a visual standpoint, like a physical magazine! I also like flipping content from Facebook and YouTube, particularly videos. Nothing makes a magazine stand out like this rich content, in my opinion.
Q8. How has Flipboard affected the way you use social media?
Flipboard has made me more thoughtful about who I follow and how I consume information. Rather than blindly scrolling through my social media feeds and clicking on every link that tickles my fancy, I use Flipboard to segment information in a smart way — by hashtags, lists, or accounts I’m interested in following. Now, when I see something interesting, I stop and ask myself, “Why am I sharing this? Will other people find this useful or valuable?” If so, I go ahead and flip and share, ensuring less frills and more quality goodness.
I hope my thoughts prove useful to someone. If you are a Flipboard fan, follow @FlipboardClub on Twitter and join the passionate #FlipboardChat community every Wednesday at 10 pm Eastern (7 pm Pacific). I guarantee lots of valuable tips and insight on using Flipboard and curating magazines. As a lovely bonus, a Flipboard representative almost always joins us—very supportive company!
Here is my profile on Flipboard.