@sterlingpr VP & creative director. Leading web design, social media, and video projects for tech firms in Silicon Valley. #Dad. #Husband. #Triathlete. #Fanboy.
… you asking people to leave behind when they move forward with you? How hard will that be for them? How can you help them overcome everything that’s tugging them in the opposite direction?
But there’s a better question to ask: What are people going to stop doing once they start using your product?
3. Comfortable people don’t change