Why do we need to create a lifestyle company? Why do people want to create unicorn companies?
A thing becomes the word we ascribe to it.
Here’s what happens when we define the size of a business before we design the success of its product. We chase a possibility instead of solving a problem. We disrupt our own planned disruption when we decide ahead of time that half the world is not enough.
We put the cart before the horse. Not even the magical powers of a unicorn can pull that along.