PinnedKay IversenModern GTM playbook for B2B SaaSHow to build a high-growth engine for business software start-upsJan 12, 202212Jan 12, 202212
Kay IversenThe modern B2B SaaS triple playBest firms excel at three interfaces: GTM-product, product-dev and dev-opsMar 9, 20222Mar 9, 20222
Kay IversenEnterprise software leaders: add a PLG backboneThis post is for enterprise software firms that have not started to add a self-serve component to their existing sales & service motion.Dec 28, 20211Dec 28, 20211
Kay IversenHow to boost employee engagement and customers’ love?The four operating principles of a modern software businessDec 6, 2021Dec 6, 2021
Kay IversenHow to sell software products to businesses?Move from output to outcome messagingNov 25, 2021Nov 25, 2021
Kay IversenWill AI dehumanize the workplace in software companies?Interesting question. Let‘s say you work in a software company. Over the last 50 years our industry has tried to make us more and more…Sep 15, 2021Sep 15, 2021