Users should define their own experience
I remember a conversation I had some weeks ago with a friend about how Facebook came to replace a lot of social media websites we were in love with at the time of its launch. We both concluded that Facebook came and gave us all an experience and interaction we couldn’t get on the existing platforms back then.
User’s behavior changes with time. Their needs also vary from generation to generation. When it comes to using gadget and apps to interact, users don’t want to think too much to use a tool. It’s as if there is a “don’t make me think” chip planted in our brains. We just don’t want to do too much to achieve a lot while using gadgets and apps.
While there is no problem with users the way it sounds, there is a big challenge for companies rolling out apps and gadgets for users daily. Their profitability and growth relies solely on user’s satisfaction, experience and engagement.
While some companies think that users don’t really know what they want, you may be surprised to learn from our research at Zynar.co that users actually have an expectation of the kind of experience they love when they are using an app or a gadget.
Most apps and startups that have failed would attribute their failure to one thing; the user. It’s either that they have high churn rate, high bounce rate, low engagement, low downloads and the list is endless.
So what do users want really? I can tell you point blank that the best UX expert may try to craft an awesome UI but fail at getting your product to the promise land of “user Wowness”. This “user Wowness” can only be determined by real users when you create a culture of building interface and experience defined by users from the start of the product design and conceptualization.
I was involved in a user experience project for a popular website with over one hundred million users at that time. They had an issue of low download and engagement. In fact they were stunned to discover that a particular country where they were expecting high downloads and signups could only give them a couple of million downloads after millions of dollars was spent on advertisement and PR.
They decided to gather users in this country together for a user testing jam. Voila! The moment of truth came when they discovered that the choice of words used to onboard users was totally misunderstood by the users in that country.
After the user testing project was concluded, they took the feedback home, discussed it and pruned out insights based on the most popular feedback. Shockingly, in a matter of weeks, signups went up by more than 1000% and that was the beginning of their growth in that country.
Zynar User experience testing helps organizations to get into the minds of users before and after releasing products to the market place and get insight into how users would use app and gadget.
This is one sure way of validating products and concepts before burning huge chunk of funds on advertisement and PR.