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K.C. Brown
K.C. Brown

27 Followers

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Mar 24, 2018

What kind of a name is Lone Buffalo?

With a foot firmly planted in the branding work as a partner at Bondir, I knew when I acquired a company, a rebrand was a natural consideration. As I narrowed my focus on Lone Buffalo, it seemed inevitable that we’d rename it. After all, what does a buffalo have to…

Brands

2 min read

What kind of a name is Lone Buffalo?
What kind of a name is Lone Buffalo?
Brands

2 min read


Jan 19, 2018

Why I Bought Lone Buffalo

Lone Buffalo is a perfect fit for me. I would like to think I am the perfect fit for Lone Buffalo as well. Dave and Peggy Farrell, the founders, ran it as a family business for 22 years. I hope to match their tenure and maintain the culture they established…

Family Business

7 min read

Why I Bought Lone Buffalo
Why I Bought Lone Buffalo
Family Business

7 min read


Nov 16, 2017

On-Brand Security Guards

While pitching Target HQ on how sophisticated media measurement could help build its brand, a store security guard reminded me that the most powerful brand builder is direct experience, right in the store. Chicago’s State Street Target opened in 2012. At the same time, I was preparing a proposal for…

Branding

3 min read

On-Brand Security Guards
On-Brand Security Guards
Branding

3 min read


Oct 21, 2017

“The hyper competitiveness of the insecure”

While reading or listening, I am often struck by phrases that seem to articulate enough truth in them that they can stand alone, outside the context of the author’s larger work. “The hyper competitiveness of the insecure” is just such a phrase. This summer I came across that phrase in…

Kindness

2 min read

Kindness

2 min read


May 18, 2017

Confessions of a Child Capitalist

My first capital investment was a Coke machine. My first captive market was on a coach bus. My first attempt to corner a market was on Gatorade. I admit it — money is fun. I like making money. My father likes money. He likes working with it, being close to…

Entrepreneur

5 min read

Confessions of a Child Capitalist
Confessions of a Child Capitalist
Entrepreneur

5 min read


May 13, 2017

Esse quam videri

To Be Rather Than to Seem — I just moved to South Carolina. To many people, that’s fairly indiscernible from North Carolina. As a native Tar Heel, though, this is a bit of an identity struggle. When I hear the word “Carolina” I fully anticipate the next word to be “blue.” That isn’t just a reaction to…

Branding

2 min read

Esse quam videri
Esse quam videri
Branding

2 min read


May 9, 2017

Powerful Branding on a Local Scale

Barbers Creating Brands, Not Content Being A Commodity — The British contend that spying is the second oldest profession, but I think it’s cutting hair. I draw the line between visiting a place and passing through it with one activity — getting my hair cut. If I’m not in a city or country long enough to warrant a haircut…

Barbershop

5 min read

Powerful Branding on a Local Scale
Powerful Branding on a Local Scale
Barbershop

5 min read


May 2, 2017

TV Dinners & Sharknado

In honor of the Shark Week, here’s a little family story with no strong message or takeaway, but somehow the experience worked for us on a few levels. In the fall of 2015 my wife was traveling for several days. …

Food

4 min read

TV Dinners & Sharknado
TV Dinners & Sharknado
Food

4 min read

K.C. Brown

K.C. Brown

27 Followers

President @ Lone Buffalo + Partner @ Bondir.co

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