With a foot firmly planted in the branding work as a partner at Bondir, I knew when I acquired a company, a rebrand was a natural consideration. As I narrowed my focus on Lone Buffalo, it seemed inevitable that we’d rename it. After all, what does a buffalo have to…

Lone Buffalo is a perfect fit for me. I would like to think I am the perfect fit for Lone Buffalo as well.

While pitching Target HQ on how sophisticated media measurement could help build its brand, a store security guard reminded me that the most powerful brand builder is direct experience, right in the store.

While reading or listening, I am often struck by phrases that seem to articulate enough truth in them that they can stand alone, outside the context of the author’s larger work. “The hyper competitiveness of the insecure” is just such a phrase.

My first capital investment was a Coke machine.