Easy as a Snap Social Media Campaign (Legally Blonde 3)

Legally Blonde is an iconic teen comedy movie series. The main character, Elle, realizes that there is more to her than looks. This movie is iconic because it breaks the stereotypes of pretty blondes being uneducated. While the two first films have come out to be successful, the fans have been waiting for this sequel for almost 10 years after.

Legally Blonde 3 is subject to be released in 2023.

Our goal is to create a buzz on social media and make it known that Legally Blonde is back. The overall goal is to increase the engagement rate from 11.76% to 14% by the movie’s release by proactively posting and curating content while also engaging with the fans by replying to comments.

Through work with influencers, utilizing user-generated content, and building a brand community we are able to maintain and increase fans and movie viewers.

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Kayla Esquivel

Kayla Esquivel

University of Florida 🐊 |Storyteller | Content Creator | Digital Strategist