Importance of logo colour for your brand
If you want to choose the colour of your logo for your next venture, there are many things to consider, like colors to make tan and other colours. The psychology of colour is fascinating and plays a key role in creating an image, whether an emblem-based logo or a word mark. Different colours evoke different emotions; however, the combination of the colours used can also create certain effects. Some of the world’s biggest brands are well aware of the benefits of choosing the right colour combination, including Cadbury’s use of purple for brands that use green to make it look greener. We’ve gathered five tips to help you successfully implement the colour theory into your logo design. If you want to learn more about using colour, our guide to colour theory has everything you need to know. If you’re looking for even better logo design tips, check out our golden rules for effective logo design and steps to create more attractive logos.
Way to prepare a logo colour for your brand carefully
Always get the basic idea about colours
At the heart of colour, the theory is the colour wheel, a key tool for combining colours differently. It was originally designed by Sir Isaac Newton in 1666. The most popular version has 12 colours which are based on the “FISH” colour model. The primary colours are yellow, red, and blue, along with the three secondary colours (green, orange, purple, and green) are made from mixing primary colours. In addition, six secondary colours are produced by blending secondary and primary colours. As shown in the image above, there are six primary methods for creating pleasant colour harmonies using the colour wheel. Another in a circle (e.g. green and red, e.g. Heineken, or yellow and blue, e.g. IKEA, which slightly changed its logo in 2019). Analogous colours are arranged next to each other on the wheel. The colours of the triad are three colours evenly distributed on the wheel. There are other patterns, such as split-complement (which uses two colours adjacent to a complementary base colour) and rectangular, a four-colour scheme built around two complementary pairs, and then a square, four-colour scheme where, unlike a rectangle, the colours are evenly spaced. For example, the complementary IKEA colour scheme is instantly recognizable and creates an eye-catching high-contrast logo.
The colour contrast must be good
The above colour harmony requires careful control for the logo to be successful. It is recommended that the colours are not mixed in equal amounts. Colours that complement each other can be too extreme if used in excess, for example. Likewise, an analogous scheme has the opposite problem. They are soft, attractive to the eyes, but not so glamorous. and should be selected as one dominant colour and then used the others as auxiliary and accent colours. The BP rebranding triggered by Landor has sparked controversy over the oil major’s “green washing”, but one thing is for sure: it is a perfect illustration of a similar colour scheme. The tread patterns are much more vivid, but be sure to pick one dominant colour out of the three. It is safer for those who are new to it to choose the complementary split option as it provides a natural balance of harmony and contrast. Square and rectangular designs are surprisingly versatile due to the extra colour to experiment with. However, they should be dominant. Particular attention should be paid to the balance between cool and warm colours.
You can use colours for making customers feel happy.
Like BP, McDonald’s illustrates a similar colour scheme, but more on the warmer side of the spectrum to create a feeling of joy and joy. The colour you choose can be successful or unsuccessful in the appearance of your logo, partly due to aesthetics. Still, it is also due to the psychological implications of the colours. In short, those on the warmer side of the spectrum, such as yellow, red, and orange, are bold, upbeat and vibrant, while cooler shades such as blue and green evoke calm and are safer. This is especially true of branding. It’s a matter of emotions on one level and how consumers feel when they see them, and, in practice, about the best results in the market.