Yes, UX research is valid: How to handle assertions it’s not real research

Kayla J Heffernan
Jul 12 · 11 min read
Le sigh

Oh, the phrases you’ll hear!

“It’s only 5 / 10 / 12 people”

That’s not enough (it is)

“That’s an assumption/generalisation/are you sure?”

Are you sure?

“It’s just people’s opinions”

Yeah… well… you know… that’s just like… your opinion man

“But the say-do gap!”

I have done the research

“It’s all subjective anyway”

All the schrodinger’s cats

“But that’s not my experience”

Cool story

“I can’t make a decision based on this”

Oh, I can’t decide

“It’s not real /valid research”

It’s not real enough for you?

For argument’s sake, let’s get academic.

Boom

The bottom line

And one more thing…


Who are we

Kayla
Caylie

Thanks to Caylie Panuccio

Kayla J Heffernan

Written by

UX Design Lead. PhD’ing @ The University of Melbourne. Advocating for the voice of all users. www.kaylaheffernan.com

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